About Us

Blooming Direct is an internet and mail order horticultural business based on the beautiful floral island of Jersey, in the Channel Islands. With its warming southerly aspect and high light levels, Jersey has an unrivalled worldwide reputation for excellence and innovation in horticultural and agricultural produce. Blooming Direct has a deep understanding of this and is totally committed to maintaining these high standards of quality.

Blooming Direct is a family-run business with many years experience and extensive knowledge of both agricultural and horticultural industries. Our background is well rooted in the staples of Jersey agriculture and horticulture - the Jersey Cow, the Jersey Royal new potato, flower production and young plant raising. We have come a long way from our inception and being based in a converted pigsty to our recently constructed state of the art glasshouse nursery. In this nursery we produce millions of plants every year for dispatch all over the UK and Europe using postal and courier services. Each plant is subjected to strict quality checks and is picked fresh from the nursery and sent to you with the very minimum of handling to ensure that you receive top quality plants.

Blooming Direct is a member of the Genuine Jersey organisation aimed at promoting small and large scale indigenous producers. Membership of the association and use of the mark is a guarantee of local provenance. Goods carrying this distinctive mark have been reared, grown or caught in Jersey or created by accredited Islanders and local businesses who qualify to be members of the Genuine Jersey Products Association.

Our nursery is based in the beautiful parish of St Martin in the east of Jersey. Named Le Clos de Sergent the nursery was constructed in 2011. It became operational for our first crop in January 2012 and the nursery is where we grow all of the Blooming Direct plants. The state of the art nursery unit has full environmental climate control and has a great deal of eco friendly elements to the design and build. The plants that are grown at Clos de Sergent will benefit from reduced chemical applications which will allow the plants to grow as naturally as possible in order that they perform in your gardens exactly as you and we expect.

Blooming Direct's website offers an online boutique style garden centre and florist shopping experience. We are very much open to suggestions as to what we can do to indulge our customer's requirements. Just contact us and let us know how we can help. For products that are not normally stocked we will do our hardest to source them should you wish us to do so.

Three Easy Steps to Use BloomingDirect.com

1. To navigate through Blooming Direct's website, use the tabs at the top of the page to view our wide product categories -- including Garden Plants, Florist, Kitchen Garden, Trees, Lifestyle, Seeds, Garden Equipment, and Garden Gifts -- and use the links on the left-hand side of the page to limit your search to specific types of plants or flowers. You can browse our products through easy-to-understand categories, such as Bouquets and Pot Plants, or explore all products divided by season or colour.
2. When you find a product which piques your interest, click on the 'More Info' button to learn more about it or click on 'Buy' to add it to your Shopping Basket. This will take you through to your Shopping Basket page where you can choose the quantity of products you desire or remove items from your basket. You will also see a 'Continue Shopping' button which will allow you to continue browsing the site until you are ready to make your purchase, and a 'Next Step' option which will take you through our easy and secure five-step order process where you may enter your payment and delivery details.
3. We assure you that our payment transactions are safe and secure; all transactions are conducted through HSBC Bank's secure payment facilities. Learn more about our payment options and our delivery policies.

Your Feedback is Important

If you have any difficulties in your online shopping experience with us or have any suggestions to improve our site, then we want to hear about them! We truly appreciate your feedback and we are always looking for ways to enhance our site to make the experience even better for our guests.

Visit our Blog!

Remember to visit the Blooming Direct Gardening Advice Blog, an online community dedicated to gardening advice and tips. There you will find ideas and suggestions from the Blooming Direct team, featuring Noddy's monthly as well as fellow shoppers on how to care for your plants and garden. The blog is always buzzing with activity so remember to check back often!