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About Us

Blooming Direct is a horticultural business based on the beautiful floral island of Jersey, in the Channel Islands. With its warming southerly aspect and high light levels, Jersey has an unrivalled worldwide reputation for excellence and innovation in horticultural and agricultural produce. Blooming Direct has a deep understanding of this and is totally committed to maintaining these high standards of quality.

Blooming Direct is a family-run business with many years experience and extensive knowledge of both agricultural and horticultural industries. Our background is rooted in the two staples of Jersey agriculture - the Jersey Cow and the Jersey Royal new potato. Indeed, our office is located in a converted old cow stable and pigsty complex. For the last 10 years our "field" of expertise has been in mail order & internet retail and production of young plants and flowers.

The business has attracted funding support from the States of Jersey (local government) by way of a "Rural Initiative Scheme" aimed at promoting diversification and enterprise within local agriculture and horticulture. This funding has enabled the business to focus on QUALITY rather than quantity. We are not a huge warehouse operation, but rather we hand select your product from our nursery, Sion Hall, for optimum freshness.

Blooming Direct's website offers an online boutique style garden centre and florist shopping experience. We are very much open to suggestions as to what we can do to indulge our customer's requirements. Just contact us and let us know how we can help. For products that are not normally stocked we will do our hardest to source them should you wish us to do so.

Three Easy Steps to Use BloomingDirect.com

1. To navigate through Blooming Direct's website, use the tabs at the top of the page to view our wide product categories -- including Garden Plants, Florist, Kitchen Garden, Lifestyle, Seeds, Garden Tools, and Garden Gifts -- and use the links on the left-hand side of the page to limit your search to specific types of plants or flowers. You can browse our products through easy-to-understand categories, such as Bouquets and Pot Plants, or explore all products divided by season or colour.
2. When you find a product which piques your interest, click on the 'More Info' button to learn more about it or click on 'Buy' to add it to your Shopping Basket. This will take you through to your Shopping Basket page where you can choose the quantity of products you desire or remove items from your basket. You will also see a 'Continue Shopping' button which will allow you to continue browsing the site until you are ready to make your purchase, and a 'Next Step' option which will take you through our easy and secure five-step order process where you may enter your payment and delivery details.
3. We assure you that our payment transactions are safe and secure; all transactions are conducted through HSBC Bank's secure payment facilities. Learn more about our payment options and our delivery policies.

Your Feedback is Important

If you have any difficulties in your online shopping experience with us or have any suggestions to improve our site, then we want to hear about them! We truly appreciate your feedback and we are always looking for ways to enhance our site to make the experience even better for our guests.

Visit our Blog!

Remember to visit the Blooming Direct Gardening Advice Blog, an online community dedicated to gardening advice and tips. There you will find ideas and suggestions from the Blooming Direct team, featuring Noddy's monthly as well as fellow shoppers on how to care for your plants and garden. The blog is always buzzing with activity so remember to check back often!